This weekend, I hosted my first face-to-face social media strategy session for job seekers. I wanted to pay it forward and help my fellow project managers with tips on using social media for your job search. That is what inspired this latest video I created.
Some focused branding strategies based on each person’s use of social media, LinkedIn profile revamp and specific online activity recommendations, and some automating tools and techniques to keep the whole engine running.
The main focus was on LinkedIn, and how you can tap into groups, your networks, and advanced search.
We talked about minimizing efforts in receiving information (especially with RSS feeds) and then sharing that valuable information with various social networks, especially LinkedIn groups. We also discussed making the content precise and targeted based on goals. That’s strategy at its finest.
From all that was discussed in this private session, I found that using the example of my own online activity showing up in Google Search, was eye-opening for the small group. Have you Googled yourself lately? If you are a business, you probably have, as well as look for your competitors, but the ANALYTICS are very important if you want to see what a recruiter will see when they look for you. Google alert - it doesn’t hurt! It would hurt more if the recruiter didn’t find you and moved on, right?
Some of you may be just Spectators, and that’s OK.
But if you are looking for a job, and social media is free, how can you not tap into it? Well, except your time, but use tools to help you automate as much as possible.
There are new tools popping up every day, and there always will be. Come to think of it, if you want to keep on top of a Certified Project Manager who’s a Social Media Strategist, you can automate and subscribe to this blog, right? Look forward to hearing from you!