Saturday, August 15, 2009

VIDEO: The Future of Social Media/Networks - Charlene Li:: SXSWi 2009 Groundbreaking!

Had to share this video (nicely edited), from a recent conference in Austin.

Charlene is a brilliant thought leader, and I am captivated by her work (and Josh Bernoff!). on Groundswell, which has transformed my thinking as a traditional marketer to leveraging social media for developing relationships, because it's all about ka-ching for business. Listen to her statement in this video on just that - it's not about "Kum Ba Ya." I laughed out loud.

To think of how much more important open ID will be in a world that has social media more integrated -"like air," was thought-provoking. It will be more important to standardize so that we can connect wherever we are. Social media will truly be a part of our every day lives.

And businesses must continue to learn all they can about it or be left behind.

Love the video - enjoy!

Posted via web from vickie_smith's posterous

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