Tuesday, February 24, 2009

Sing for your supper - literally

I've seen video of unique individuals using very creative ways of getting out there and getting noticed. I've seen a woman with a t-shirt with her resume on it going out there pounding the pavement and handing out resumes.

But, I haven't seen a way of using musical talents to get a job yet, until I peeked into Brad Karsh's blog, author of "How to Say it on Your Resume," who linked into Good Morning America's story on a talent show to do just this.

You can check it out for yourself: http://www.abcnews.go.com/GMA/story?id=6894463&page=1
Now back to the book - I was so inspired that I had to come to the library, where I'm typing this on my laptop, keep your fast typing to yourself, section, with the intention of opening up all my past resumes, and seeing what really pops. Maybe I'll put some volunteer work back in, maybe I'll pick out more points of being a business owner. The writing in this book is very real, and applicable right away. Check out his site http://www.jobbound.com. I highly recommend it.
Marketing is always a work in progress - and focusing on words? A never ending process. For example, When I would create targeted direct mail pieces for different industries, I would always think of what it was that would get someone to take action immediately. Often, it was a "free" video or cd. So to think that connecting with someone to see me or hear me perform was an incentive at one time...hmm...
How do I turn the page and close the chapter on the performing world to fully transition back into the corporate world? It was great to break into radio and use sales to develop my marketing skills. You pool all your skills - nothing goes to waste, you just become more well-rounded, hopefully.
I just might dust off those karaoke tracks that I used when I was performing on a solo gig.
Ain't that a kick in the head?

Tuesday, February 17, 2009

Facebook for Old Fogies?


This Time article on social networking gives a really good perspective on the idea of Facebook and its uses. Then I got down to the bottom of the article and read some comment, and now I'm creeped out with the TOS.

They can own content until the end of time? What are they gonna do with it all? Ideas anyone?

Advertising After The Real Digital Revolution

This is a great article that discusses the new digital landscape of advertising. No one can escape it, not even businesses, who must embrace it to reach out to us, as we are now choosing the content we watch, read and watch. Just wait, smellovision.
I thought back to the days of studying Consumer Behavior at Baruch College. One exercise was to collect print ads from magazines and show how they try to motivate the buyer and induce a purchase. I can hardly remember ever seeing a website listed in the ads, and now I don't think there would be one without it.

Companies need to have deeper conversations with consumers, and in today's ever busying world, I don't think there's a way to NOT try to induce a visit to a website for a deeper conversation.
See my post on this article on TalentZoo: