Did you know that there is a free tool Google provides where you can optimize the search for your website? Based on the content it searches through, it pulls up relevant keyword searches, and yes, of course the purpose is so that you hopefully open up an Adword account. But, the tool is very valuable if you are a small business, and want to optimize your ROI...with a free tool - nothing but your time. I tried mine out and see a couple of ways I can tweak the content to make sure the searches will be relevant for me. Knowledge is power, right?
Check it out, and let me know what you think!