It's so important to understand how people are using social networks - how can you reach an audience, unless you have an understanding of their media usage habits? And what are they doing when they get there?
Putting together a social media strategy for a client yesterday, it was important to understand certain characteristics of the audience, and what kind of value they want to receive first. Otherwise, it's like shouting at a wall pretty much.
So, looking at these stats, isn't it a good idea to get more involved, or do you want to sit on the sidelines and watch the social media barge pass you by?
Post a comment - I date you! :)