No marketing efforts are standalone, especially in the digital world where the world is FLAT. This eMarketer report proves the point. Consumers are more connected with brands who have a social media presence - and those brands with a savvy team who optimizes their SEO and searchability (or findability!) will shine among their competitors. Does it make you think how you can change your strategy? Reports like this help keep us sharp...now off to searching for relevant content, right?