I totally agree that we need to put forth a strong protect our URL in social media - especially if it's a brand name. You probably know about the benefits of shortening your links in a 140 character world. Especially if you've found this, then you've gotten just a glimpse -
But in MY social media world, after posting this blog grab from posterous (a fantastic social media tool), I will then later report is with the link to my blog using bit.ly - http://bit.ly/vickblog.
Grab your redirect shortened URLs like it's the wild west, folks.
And use them over and over! What are your thoughts?