If you want a deeper connection with your audience, whether it's B2B, B2C, or even building your personal brand for job search, the reports are in on the success of adding a blog to your marketing mix. You can't ignore the value of being able to post content in your own voice, and having thoughtful content spiced with strategic keywords placement for SEO.
I'm in the process of moving this blog over to my website, because I can't ignore the value of sharing valuable content and hearing what you have to add, or finding out what you want to hear.
It just depends on what you've got to say - but keep it consistent and use your blog for a strong branding effort. Here's proof in the pudding - and the stats to prove it!