via emarketer.com
Seniors are NO slouches. And baby-boomers participate in a variety of ways, and at different levels of participation, many of them spectators, while a few of them creators and/or critics.
But they certainly are a savvy group, and if you want to tap into the groundswell, see Forrester Research for more info on this fascinating area.
It appears from the research that most of the respondents of the study have e-mail, followed by shopping online and looking up health/medical information.
Savvy seniors information gatherers, and if they are looking for information, what better way than to tap in, with an understanding of how they use the medium? The research is out there, and still growing!
What are your thoughts?
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