VIDEO: Top Tips for Using Facebook for B|usiness - Social Media Examiner

via socialmediaexaminer.com

I was so impressed with this post on Social Media Examiner - with the relevant topic of tapping into Facebook for business, and also with the quality of the video post, included - so Web 2.0 and engaging.

Social media is all about conversation - learning and listening. Facebook is a GREAT platform to do it, with a strategy in place, and the right tools to do it - and Mari is at the forefront of this frontier, and I applaud Michael for bringing this to light in a very engaging way!

Does your business use facebook? Do you have a fan page?

What are your thoughts?

Posted via web from vickie_smith's posterous

Web-Savvy Seniors? 65+ boomers ARE online

via emarketer.com

Seniors are NO slouches. And baby-boomers participate in a variety of ways, and at different levels of participation, many of them spectators, while a few of them creators and/or critics.

But they certainly are a savvy group, and if you want to tap into the groundswell, see Forrester Research for more info on this fascinating area.

It appears from the research that most of the respondents of the study have e-mail, followed by shopping online and looking up health/medical information.

Savvy seniors information gatherers, and if they are looking for information, what better way than to tap in, with an understanding of how they use the medium? The research is out there, and still growing!

What are your thoughts?

Posted via web from vickie_smith's posterous

Protect your URL in a social media world

via imediaconnection.com

I totally agree that we need to put forth a strong protect our URL in social media - especially if it's a brand name. You probably know about the benefits of shortening your links in a 140 character world. Especially if you've found this, then you've gotten just a glimpse -

But in MY social media world, after posting this blog grab from posterous (a fantastic social media tool), I will then later report is with the link to my blog using bit.ly - http://bit.ly/vickblog.

Grab your redirect shortened URLs like it's the wild west, folks.

And use them over and over! What are your thoughts?

Posted via web from vickie_smith's posterous

Online Marketing and Building Your Brand - The Power of Blogging

via emarketer.com

If you want a deeper connection with your audience, whether it's B2B, B2C, or even building your personal brand for job search, the reports are in on the success of adding a blog to your marketing mix. You can't ignore the value of being able to post content in your own voice, and having thoughtful content spiced with strategic keywords placement for SEO.

I'm in the process of moving this blog over to my website, because I can't ignore the value of sharing valuable content and hearing what you have to add, or finding out what you want to hear.

It just depends on what you've got to say - but keep it consistent and use your blog for a strong branding effort. Here's proof in the pudding - and the stats to prove it!

Posted via web from vickie_smith's posterous