Very interesting post by Daryl Pereira on SocialMediaToday. I do agree that your social medial strategy should have a focus and purpose. However, don't neglect to apply these strategies across the board in social media, not just one social "medium," just one channel.
We should all strive to engage our audiences, whoever they might be, B2B, B2C, and to do that, we need to create relevant content (in the right format, in the right venues), and listen - by following and monitoring your brand.
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