via bnet.com
I think this is a brilliantly produced piece featured on BNet, with examples from political campaigns' tapping into their groundswell to build loyalty and sell their message.
Just like social media, it's not a top down approach. Businesses have to let go and trust that their core audiences will spread the message, as they are the true foundation of any social media or political campaign!
Getting ready for OMMA Global in NYC tomorrow and Tuesday, just wanted to share this quick post - enjoy!
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